Privacy Policy

This privacy statement describes how Skin Deep collects and uses the personal information you provide on our website: during site visits and during the purchase process. Skin Deep is committed to protecting the privacy of our customers and visitors.

What personal information is collected?

If you purchase a product or service from us, we request certain personally identifiable information from you on our order or account registration forms.

How is that information collected?

When you register an account or purchase products or services from us, you will be required to provide contact information (such as name, email, and shipping address) and financial information (such as credit card number and expiration date).

Skin Deep also utilizes cookies to help optimize and customize the shopping experience. Cookies enhance shopping efficiency and allow us to recognize returning shoppers. Cookies are also used to collect general usage and volume statistical information that does not include personal information. Like most standard website servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Why is the information collected?

This information will be saved to your customer profile and will be used to complete your purchase.

How is the information used?

Site visit information is used only in aggregate form to help enhance the overall shopping experience. Purchase information is maintained in account form as required to engage in secure consumer friendly ecommerce. Users who purchase products or who register for an account without purchasing a product may receive promotional emails.

Are there other ways in which Skin Deep may use personally identifiable information?

Surveys or Contests. We may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests in completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our user’s personal identifiable information for any purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

Blogs. Our Website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected and used by others who access them.

Customer Testimonials / Comments / Reviews. We post customer testimonials / comments / reviews on our Website which may contain personally identifiable information. We do obtain the customers consent via email prior to posting the testimonial to post their name along with their testimonial.

How long is data retained?

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Who will have access to the information?

Personal information received by Skin Deep is not shared or sold. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Website.

What about third party cookies?

The use of third party cookies by our partners is not covered by our privacy statement. We do not have access or control over these cookies. Our partners use session ID cookies to make it easier for you to navigate our site, in order for you to use the shopping cart, to enhance product recommendations, and to schedule marketing emails.

What about third party links?

Skin Deep does provide links to other websites but is not responsible for the privacy practices or content of these other sites.

What options do you have to review or correct your personal information?

Users may change their address or other personal information in their account. Users may edit or delete any of their personal information by logging in and following the “edit this information” links in their account. If an account is not created during a purchase, a user may choose to create one later with the same email address used for the purchase.

Users may opt-out of our mailing list during the order process. If a user does not opt-out during the order process they may log into their account and update their preferences. If a user does not create an account during their order they may opt-out of our mailing list by using the supplied link on any of our emails. Furthermore, the user may create an account using their email address and opt-out from their account page.

Users may opt-out of our mailing list for specials and promotions during the registration process. If a user does not opt-out during the registration process, they may log into their account and update their preferences.

What security measures are used to protect your personal information?

Skin Deep employs SSL data encryption to protect all information required of customers during the purchase process. When you purchase goods on our website, you will be directed to a secure zone where you will remain during the entire checkout process. To keep your private information safe, all sensitive personal data you provide is encrypted and cannot be read during transmission.

For how long will the privacy policy be honored?

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Who can I contact with questions about Skin Deep’s privacy practices?

If users have any questions or suggestions regarding our privacy practices, please contact us at 510-522-7487 or send an email to Customer Service at